Trendbook 2026 — Asia ↔ Europe

MARTECH TRENDBOOK 2026 — ASIA ↔ EUROPE

Become a contributor to the best Trendbook,bringing Asia’s best ideas to Europe.

We are looking for leading Asian agencies, experts and technology companies to co-create the next edition of Martech Trendbook.

Share outstanding work, contribute a local perspective or help us discover the people and ideas Europe should know about.

Technology travels. Context doesn’t.

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180heartbeats + JUNG v MATT
Twin
Cheil
Havas Engage
Publicis
Netflix
Gameset
Saatchi & Saatchi
Wedel
DDB
Grupa Przestrzeń
Gong
Deloitte
Storytel
ThinkTank
VMLY&R
Dentsu
Fujitsu
LABCON

HOW WE CAN WORK TOGETHER

Help us see what Europe may be missing.

became the contributor

01

Submit outstanding work

Share a campaign or case study that represents an important shift in your market.

02

Share an expert perspective

Help European readers understand what is changing — and why it matters.

03

Co-create a market chapter

Work with our editorial team on a perspective dedicated to your market.

04

Connect the ecosystem

Introduce us to the agencies, experts and creators whose work deserves wider recognition.

Talk to us about contributing

What contributors gain

  • Selected work and expert perspectives featured in the publication
  • Visibility among European marketers, agencies and innovation teams
  • Potential participation in the hybrid launch, 2027 conference and future partnerships
  • Make a name for yourself as a provider of Asian technology to the European creative market.

Editorial contribution is free. All submissions are selected for relevance, quality and originality.

Commercial partnership opportunities are also available.

TRENDBOOK

An established publication. A new international chapter.

Trendbook is an annual publication exploring the shifts shaping advertising, marketing, creativity and technology. Each edition combines trend analysis, outstanding global case studies and perspectives from marketing and agency leaders.

Trendbook has been published since 2023 in online and printed formats, with launch events bringing its contributors and audience together.

Published since 2023

Online and printed editions

40+ case studies in 2025

40+ experts & contributors

Offline showcase event

International contributors

Every year, we produce a premium-quality printed edition, distributed to CEOs and directors at leading CEE companies and advertising agencies. For the Asia edition, we would be delighted to create a Chinese-language version for distribution across Asian markets.

Printed copies of Martech Trendbook
Printed edition
Editorial spread from Martech Trendbook

A CEE REFERENCE POINT

We are the leading publication for marketers and creative agencies in Central and Eastern Europe.

Join the 2026 edition

WHY ASIA ↔ EUROPE?

Let’s create a creative bridge between Europe and Asia.

Promising ideas often fail to travel because the context behind them does not.

Trendbook Asia ↔ Europe will help European brands and agencies discover what is emerging across Asian markets — while giving Asian contributors a platform to present their work, thinking and technologies to a European audience. It will also help Asian teams discover the ideas shaping Europe, understand the needs of its creative market and find more relevant ways to collaborate.

Topics covered in Martech Trendbook

AI in marketing and emerging AI interfacesAR, VR and spatial experiencesGaming, entertainment and interactive IPCommerce, retail and new shopping experiencesCreator economy, social platforms and new content formatsMartech, personalization and customer experienceConsumer behaviours and local cultural shifts
Discuss your market perspective

THE ROAD TO THE 2026 EDITION

A shared deadline for a shared conversation.

  1. 0130 September 2026

    Submission deadline

  2. 0231 October 2026

    Editorial selection completed

  3. 0320 November 2026

    Expert perspectives completed

  4. 045–15 December 2026

    Online publication

  5. 0515 December 2026

    Hybrid launch event

  6. 06January 2027

    Printed edition

Adrian Hołota

Adrian Hołota
CEO & Founder of Panowie Pro & Trendbook

Trendbook is created by Panowie Pro, an award-winning creative technology studio with 64 industry awards, including four Cannes Lions.

adrian@p-programisci.pl

MEET US

Meet us in Asia.

In August 2026, I’m travelling across Taipei, Shenzhen and Hong Kong to meet the people shaping the region’s creative and technology landscape.

If you believe your agency, expertise or technology should be part of that conversation, let’s meet.